This week we went straight to the most important thing: people 🌶️💬
For several days we have been holding tastings at EDEKA points of sale in Berlin, introducing international consumers to our brand of peppers.
Taste, ask questions, comment, repeat. Because the flavour is the same as always, the texture too, and the experience leaves no room for doubt.
This type of action does just that: it brings the product closer, puts it in context and breaks down prejudices from the very first bite. Because when you understand what you are eating, you appreciate it in a different way.
We continue to spread the message, gaining new perspectives and demonstrating that authenticity needs no disguise.
We are delighted to see our peppers crossing borders 🌍 and reaching further and further afield, taking with them everything that makes our product unique.
Translated with DeepL.com (free version)